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Fooled by Early Adopters

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Whether you are starting your first (or fifth) company, launching a new product, or struggling to grow your business, the lessons in Fooled by Early Adopters will help you chart a path to finding product/market fit, giving you confidence that you are spending the right money on the right things at the right time.

STOP WASTING MONEY ON PREMATURE SCALING

 

“When is the right time to scale my startup?” Start too early, and you might chase the wrong customers. Start too late, and you might miss your only window of opportunity. The wrong time could cause you to lose millions, if not your entire company.

Fooled by Early Adopters is a leadership fable that follows the journey of Jonathan Reeves, a serial entrepreneur faced with this very challenge. Jonathan had success with his first startup, so he should already know everything he needs to know, right?

Unfortunately, things aren’t so simple with his second startup. After turning a few pilots into paying customers, Jonathan raised Series A funding to begin scaling his company.

But now, after six months of hard work and a new sales team, that funding is about to run out. What’s gone wrong? Is his company entering a death spiral? Is it already too late?

Fooled by Early Adopters details the key moments in Jonathan’s journey as he struggles to get his company back on track. Through Jonathan’s story, readers will:

  • Learn practical and memorable examples of lean startup concepts 

  • Understand how these concepts are used in the business world 

  • Be equipped to apply these lean startup concepts to their own company

What entrepreneurs are saying about Fooled by Early Adopters

“If you have a company, a product, or even just an idea—start here. Jeff’s timely book is full of hard learned lessons every startup and early-stage company need to know.” 

- Dean Dzurilla, 3X founder and former CEO of Vertify, Inc.

“Having worked in multiple technology startups over the years that struggled to find product/market fit, I only wish we had this book then. If you are involved in leading a tech startup, buy enough copies for your whole management team. It might be the best investment you make in yourself, your team, and your company.” 

- Dale Wilson, Director of Engineering and Content, EETech Media.

“Jeff’s years of experience in the startup world is evident throughout this book, and the fictional format makes the concepts all the more approachable.”

- Charlie Wood, Founder and CEO, Spanning Cloud Apps